{"title":"Play","description":"\u003cp\u003eFloor time is where the milestones happen. The playmat is where tummy time turns into rolling, rolling into reaching, reaching into the day they're suddenly across the room. LoveNCare's play collection keeps it focused: padded playmats worth lying on, walkers and activity pieces that earn their floor space, and nothing that will be landfill by the first birthday. If you're searching for a baby playmat or activity toys in Australia, this is the curated version of the toy aisle.\u003c\/p\u003e\u003ch3\u003ePlay that matches the stage\u003c\/h3\u003e\u003cp\u003eNewborn to sitting: a padded playmat with overhead interest does everything — tummy time, batting practice, the first grabs. Sitting to cruising: activity centres and push-along walkers support the pull-up-and-wobble phase, building the leg strength and confidence that walking borrows from. The best play things leave most of the work to the baby; that's the point of them.\u003c\/p\u003e\u003ch3\u003ePlay safety, plainly\u003c\/h3\u003e\u003cp\u003eSupervision is the main event — play equipment supports development, it doesn't babysit. Use walkers only on flat, gated-off floors well away from stairs (a gate from \u003ca href=\"\/collections\/gates-safety\"\u003egates and safety\u003c\/a\u003e is the essential companion purchase), and always within sight. Our play range is tested beyond Australian toy safety requirements, with finger-safe mechanisms and non-toxic finishes throughout, and every product lists its age guidance — worth following, since it maps to real developmental stages, not marketing.\u003c\/p\u003e\u003ch3\u003eThe bigger picture of busy\u003c\/h3\u003e\u003cp\u003ePlay sits inside the wider daily rhythm — the full \u003ca href=\"\/collections\/play-safety\"\u003eplay and safety collection\u003c\/a\u003e covers mealtimes, bath time and childproofing alongside the fun. Set up the mat somewhere you spend time anyway; babies play best where their favourite people already are. The floor is the first playground — make it a good one.\u003c\/p\u003e","products":[{"product_id":"playmat-amusement-park-230x140cm","title":"Playmat – Amusement Park – 230x140cm","description":"\u003cp\u003eA thick, plush playmat that turns any floor into a soft, safe space for your little one to explore, roll and play.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy families love it\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThick padding cushions the little slips and tumbles\u003c\/li\u003e\n\u003cli\u003eExtra-large, with plenty of room to play together\u003c\/li\u003e\n\u003cli\u003eReversible, with two illustrated sides to enjoy\u003c\/li\u003e\n\u003cli\u003eWaterproof and easy to wipe clean\u003c\/li\u003e\n\u003cli\u003eNon-slip base and softly rounded edges\u003c\/li\u003e\n\u003cli\u003eRolls up quickly when it is time to pack away\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Love N Care","offers":[{"title":"Multi","offer_id":53307575763168,"sku":"HK MAT4","price":229.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/4177\/6096\/files\/t4.jpg?v=1783339494"},{"product_id":"activity-centre-star-light","title":"Activity Centre – Star Light","description":"\u003cp\u003eA playful spot that grows with your baby. The seat spins a full circle so your little one can reach whichever toy catches their eye, then converts into a play table once they are older.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy families love it\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSeat rotates 360 degrees to reach every toy\u003c\/li\u003e\n\u003cli\u003eSpring-loaded base for bouncing and building leg strength\u003c\/li\u003e\n\u003cli\u003eFive removable characters plus a play arch with teething rings\u003c\/li\u003e\n\u003cli\u003eHeight adjusts three ways as baby grows\u003c\/li\u003e\n\u003cli\u003eConverts into a play table and stool for later years\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Love N Care","offers":[{"title":"Multi","offer_id":53307580350688,"sku":"BP 8673SL","price":199.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/4177\/6096\/files\/Activity_Centre_-_Star_Light_1.jpg?v=1787485782"},{"product_id":"playmat-birthday-party-230x140cm","title":"Playmat – Birthday Party – 230x140cm","description":"\u003cp\u003eA thick, plush playmat that turns any floor into a soft, safe space for your baby to explore.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy families love it\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThick padding cushions slips and tumbles\u003c\/li\u003e\n\u003cli\u003eGenerous size leaves room to play together\u003c\/li\u003e\n\u003cli\u003eReversible, with two illustrated sides to explore\u003c\/li\u003e\n\u003cli\u003eWaterproof and easy to wipe clean, then roll away\u003c\/li\u003e\n\u003cli\u003eNon-slip base with rounded edges\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Love N Care","offers":[{"title":"Multi","offer_id":53307584315616,"sku":"HK MAT3","price":229.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/4177\/6096\/files\/Birthday_Party_-_230x140x12cm.jpg?v=1787485687"},{"product_id":"play-yard","title":"Play Yard","description":"\u003cp\u003eA portable play yard that gives your little one a safe, contained space to explore at home or away.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy families love it\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFolds down compact for travel and storage\u003c\/li\u003e\n\u003cli\u003eNo tools needed to set up\u003c\/li\u003e\n\u003cli\u003eBreathable material keeps things comfortable\u003c\/li\u003e\n\u003cli\u003eComes with a carry bag\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Love N Care","offers":[{"title":"Grey","offer_id":53307723120864,"sku":"HK 996G","price":139.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/4177\/6096\/files\/Play_Yard_Grey_-2.jpg?v=1787485840"},{"product_id":"shuttle-walker","title":"Shuttle Walker","description":"\u003cp\u003eA 2-in-1 walker and rocker that gives your little explorer somewhere to cruise, play and settle.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy families love it\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eConverts easily between walker and rocker\u003c\/li\u003e\n\u003cli\u003eThree height settings as your baby grows\u003c\/li\u003e\n\u003cli\u003eDetachable tray with melodies and a light-up panel\u003c\/li\u003e\n\u003cli\u003eTeething moon and squeaky toy to keep hands busy\u003c\/li\u003e\n\u003cli\u003eWashable padded seat and folds flat for storage\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Love N Care","offers":[{"title":"Multi","offer_id":53307723153632,"sku":"BP 8671S","price":159.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/4177\/6096\/files\/Shuttle_Walker_-_Rocker_-_2.jpg?v=1787408470"},{"product_id":"playmat-cats-in-cups-190x130cm","title":"Playmat – Cats in Cups – 190x130cm","description":"\u003cp\u003eTurn any floor into a soft, safe spot for your little one to explore. This plush mat cushions the bumps and tumbles that come with learning to move, with plenty of room for the whole family to join in.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy families love it\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThick padding softens slips and tumbles\u003c\/li\u003e\n\u003cli\u003eReversible, with playful designs on each side\u003c\/li\u003e\n\u003cli\u003eExtra-large, so everyone can get involved\u003c\/li\u003e\n\u003cli\u003eWipes clean and rolls away when you are done\u003c\/li\u003e\n\u003cli\u003eSuits indoor and outdoor play\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Love N Care","offers":[{"title":"Multi","offer_id":53307724103904,"sku":"HK MAT2","price":179.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/4177\/6096\/files\/Cats_in_Cups_-_190x130x12cm.jpg?v=1787485733"},{"product_id":"unicorn-walker","title":"Unicorn Walker","description":"\u003cp\u003eA cheerful 2-in-1 unicorn that walks and rocks, with a play tray to keep your little one busy as they find their feet.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy families love it\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eConverts between a walker and a rocker\u003c\/li\u003e\n\u003cli\u003ePlay tray with melodies, lights and teether\u003c\/li\u003e\n\u003cli\u003eThree height settings and adjustable speed\u003c\/li\u003e\n\u003cli\u003eWashable padded seat for easy cleaning\u003c\/li\u003e\n\u003cli\u003eFolds flat for tidy storage\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Love N Care","offers":[{"title":"Multi","offer_id":53307724267744,"sku":"BP 8672U","price":159.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/4177\/6096\/files\/Unicorn_Walker_-_Rocker_-_2.jpg?v=1787408776"}],"url":"https:\/\/lovencare.au\/collections\/play.oembed","provider":"LoveNCare","version":"1.0","type":"link"}