Raised by Australian families.
For four decades we've made the things families lean on hardest — the cot for the first night home, the pram for ten thousand footpath kilometres, the chair for the 2am feeds. Designed in Sydney. Tested beyond the standard. Passed from child to child.
It started with a simple promise.
Love N Care began in 1984, distributing prams, walkers and cots to Australian retailers out of a small Sydney warehouse. Demand grew quickly, the catalogue grew with it, and by 1999 the whole range carried one name.
What hasn't changed is the rule we started with: nothing leaves here that we wouldn't put our own children in. It's why our testing goes beyond what the standard asks, and why decades-old cots are still being pulled out of garages, dusted off and made up for the next baby in the family. We're still family-owned, still in Sydney — and the promise hasn't changed.
The journey
Four decades, one nursery at a time
Love N Care begins in a small Sydney warehouse, distributing strollers, walkers and cots to Australian retailers. The first catalogue goes out — and the rule that still governs the range is set: nothing ships that we wouldn't put our own children in.
Demand grows quickly, and so does the catalogue. Prams, cots with drawers, high chairs and nursery furniture come together into a proper range built for Australian homes and Australian footpaths.
After a decade of catalogues, the range comes together under one name — Love N Care — launched alongside the Hi-Rise Tandem, our first pram built for two.
The X-trail Jogger arrives for families who don't stop at the footpath, backed by our sponsorship of Australian rugby league great Hazem El Masri.
Love N Care is named Best Baby Brand at the CHOICE Awards — independent recognition, from Australia's consumer advocacy body, for safety, durability and value across the range.
The range grows beyond our own designs as premium partner brands — the egg stroller, Capella and Mutsy — join the Love N Care stable for Australian families.
Four decades on, we're still family-owned and still on Canterbury Road — designing, testing and standing behind every cot, pram and chair we sell. The next first-night-home is the only milestone that matters.
Still here, still ours
Family-owned, from Sydney.
Our home is Revesby, in Sydney's south-west — where the team that designs, tests and stands behind every product still answers the phone. Come see the range in person at our showroom, or find us at the Pregnancy, Babies & Children's Expos around the country.
The next chapter is yours